I built ReUp because I’ve needed ReUp.

The ReUp story

It started with a need nobody else seemed to be meeting.

I watched vending machines pop up all over my area, but none of them felt useful to me. I don’t collect trading cards. I don’t wear fake hair, and I’m not buying lashes or press-on nails often enough to need them from a vending machine.

But I have shit my pants.

I’m also a mother. My son had countless diaper blowouts as a baby, and at ten years old he still manages to need a freshen-up when we’re nowhere near home. As a breastfeeding mom, I’ve leaked through my bra. I’ve been caught without a pad. I’ve needed nearly every product inside a ReUp kit at one time or another.

Those essentials usually aren’t easy to find outside a major store. And when you’re with your family, heading to work, traveling, or enjoying date night, the last thing you want is an emergency store run for one item—only to buy a whole package.

That’s why I created ReUp: thoughtfully packed personal-care kits for the moments life doesn’t warn you about.

Because everybody has a moment.